you have to start somewhere. when designing, i usually take an "idea" from my client, and give it my best first shot. then, with advice from them, i am able to steer the design, to make edits and various attempts at getting it just right. because a logo is something you want to love, live with, and look at again and again. sometimes it happens right away, i hit the nail on the head, and sometimes it's a lengthy process. but eventually, by hook or by crook, we will get to the finished product. here is a list of preliminary design ideas for a client that shows just how an idea can transform. none of these are the finished product.